The Firm & Why Us

Panorama Research is a full-service pan-African market and social research company based in Kenya, and which was founded out of the need to support international (market research) firms undertake market research in emerging markets like Kenya and Africa by extension. The name Panorama defines our inimitable fashion of addressing our clients’ research problems with a holistic 360˚ approach. In order to serve our clients with a pan-African reach, we leverage an expansive field network of well-trained in- country coordinators and enumerator teams in over 25 markets across sub-Saharan Africa as well as S.E Asia, Latin America, UAE & the Levant region. We deliver insights from emerging markets across a multiplicity of industries and sectors.

We are a market research company with operations in Nairobi, Kenya but with an expansive network of in-country teams in a number of countries across Africa and the world by extension. We employ unique methodologies to unearth latent insights across different consumer audiences in multiple industries and sectors.

The 21st Century Consumer As An Insights Partner

We place high premium on the 21 st Century consumer as the progenitor of sound business decisions. Further, our corporate culture is anchored on the core premises of continuous insight-innovation (through mobile technology), agility in project-execution and the high premium we place on quality in every step of the research process, including needless to say, client-outputs. We view the neo-consumer as a partner in insight acquisition, and not just a purveyor of data to drive business decisions that he is not part of. When it comes to cultivating consumer relationships, we have in place a ‘buddy methodology’ which is a sui generis constellation of different frontline consumer personas (alpha users) who constitute proprietary panels drawn from our varied industries of coverage.