We Exist Because our Clients Believe In Us.

Customer service plays a major role in your business. It's the leading indicator for measuring customer loyalty. Identify your unhappy customers, reduce the churn, and increase the revenue. It's also a key point of differentiation which helps to attract fresh customers in a competitive business environment. There are a number of reasons why good customer service is important. Businesses know that providing positive experiences for buyers can dramatically impact their growth. But often customer service takes a back seat to the daily demands of running a business. ... This approach helps businesses engage customers and build strong relationships.

How We Do It

At Panorama Research, We have a hybrid research methodology that addresses all your research questions and provides insights that fuels your growth

Quantitative Research

In this, we undertake: U & A Studies, Central Location Testing, Mystery Shopping, Retail Audit and Store Census.

Qualitative Research

On qualitative research, we are specialized in undertaking: Focus Group Discusions, Indepth Interviews, Ethnography and Observation.

Focus Sectors

Our main focus sectors include but are not limited to; FMCG, Technology & Innovation, Banking & Finance, Healthcare & Pharma Research, Media & Advertising Research, Automotive Research, Textile & Apparel, Real Estate & The Built Environment.


Study Implications. The purpose of research is to inform action. Thus, your study should seek to contextualize its findings within the larger body of research. Research must always be of high quality in order to produce knowledge that is applicable outside of the research setting.
Let us team up and make a difference.

Read More

What we do

Basically its quite important to carry out research to investigate any claim or feedback to improve your business
Work together with Panorama Research to achieve this.

Market Research

Identify the problem areas in your business. Understand the needs of existing customers.

Social Research

The market and social research industry is a community of professionally curious to investigate new changes.

Retail Audit and Census

Retail audit is very important for a brand's health, as regular check ups for a human's health.

Media Monitoring

Media monitoring is an important aspect of your marketing strategy. Monitoring will keep your brand health up to date.

Research Training

The Importance of Basic Science and Research Training for the Next Generation is innevitable.


We cover various sectors in a number of industries.

Panorama Methodologies

We uniquely employ a multiplicity of methodologies and methods to stitch up insights to panoramically answer all your research questions

Qualitative Study


Quantitative Study

U & A Studies

Qualitative Study


Quantitative Study

Mystery Shopper

Qualitative Study

Focus Group Discusion

Quantitative Study

Retail Audit & Store Census

Qualitative Study

Indepth Interview

Quantitative Study

Central Location Testing

About Us

To understand how consumers really think and feel, it's important to go beyond words~ Katja Bresette

Our African Footprint

The Firm & Why Us

Panorama Research is a full-service pan-African market and social research company based in Kenya, and which was founded out of the need to support international (market research) firms undertake market research in emerging markets like Kenya and Africa by extension. The name Panorama defines our inimitable fashion of addressing our clients’ research problems with a holistic 360˚ approach. In order to serve our clients with a pan-African reach, we leverage an expansive field network of well-trained in- country coordinators and enumerator teams in over 25 markets across sub-Saharan Africa as well as S.E Asia, Latin America, UAE & the Levant region. We deliver insights from emerging markets across a multiplicity of industries and sectors.

We are a market research company with operations in Nairobi, Kenya but with an expansive network of in-country teams in a number of countries across Africa and the world by extension. We employ unique methodologies to unearth latent insights across different consumer audiences in multiple industries and sectors.

The 21st Century Consumer As An Insights Partner

We place high premium on the 21 st Century consumer as the progenitor of sound business decisions. Further, our corporate culture is anchored on the core premises of continuous insight-innovation (through mobile technology), agility in project-execution and the high premium we place on quality in every step of the research process, including needless to say, client-outputs. We view the neo-consumer as a partner in insight acquisition, and not just a purveyor of data to drive business decisions that he is not part of. When it comes to cultivating consumer relationships, we have in place a ‘buddy methodology’ which is a sui generis constellation of different frontline consumer personas (alpha users) who constitute proprietary panels drawn from our varied industries of coverage.

  • Innovative company.
  • Easy to use tools.
  • Real time studies.
  • Granular feedback.
Read More

Our Process

We employ an elaborate research process that is collaborative, intuitive, empathetic, iterative, and which is optimized for all your business needs














Find more information about Panorama Research, We value you as our Customer and Partner
Work with self motivated team at Panorama

Our Top Skills

Consumer Insights
Focus Group
Retail Audit & Census
U & A Studies

Our History

We love technology and its impact in the world. ... A: The value of technology is to make work easier to manage and to accomplish tasks

We do it with less effort and greater flexibility.

Emerging technologies are technologies that are perceived as capable of changing the status quo. .

Emerging technologies include a variety of technologies such as educational technology

Technology trend awareness as a skill refers to being mindful of the technology that is recently becoming popular and is readily accepted in the market or industry. ..

Ideal technology trend awareness skills would mean a person's ability to either correspond to the industry.

Here are upcoming / emerging technologies in software industry to dominate 2018 and make headlines.

Seamless Voice Recognition (Conversation with Machines)


Panorama Research work as a team to crack Customer needs together with the Customer, to clearly understand the business.
Panorama Research office operates from Mondaya to Friday; from 8.30am to 5.00pm.
We will take maximum of 24 working hour to respond to your querries.


Here is a photographic documentation of our success stories

Latest Blogs

Keep abreast of the latest market news from all industries we are in and from all emerging markets in Africa.

While fresh products are gaining share in Africa market

This means that a family of six requires about K183 411 per month to survive. This is against the minimum wage at around K25 000 per month, a situation which is unbearable for most consumers to cope with. CfSC programmes manager for economic governance Lucky Mfungwe, in an interview on Tuesday, forecasts tough times ahead for consumers largely due to the rising prices of maize as well as other items in the food category and electricity tariffs.

Read More

Get in Touch

Find us on the below address
We are happy to work with you

Contact Information

Panorama Research.
8th Floor, Pinetree Plaza,
Kamburu Drive, Off-Ngong Road, Nairobi Kenya.
P: +254 720 165 947